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Corporate Uniforms – The Good, the Bad and the Ugly

Sydney Corporate Uniforms for all kinds of business, events, sport, conferences, trade shows, hospitality and clubs. Whether it’s corporate uniforms for your company, or branded clothing for your business promotion, institution or club, we have you covered! We supply high quality T-shirts, polo shirts, workwear, hospitality, hoodies, business shirts, jackets, sports wear, club uniforms and other corporate uniforms for your company or organisation. Let SK Corporate Marketing promote your team in style with quality corporate uniforms. Call us now on 02 9556 3800.

Corporate uniforms can bring added value to a company through uplifting the staff and giving them apparel that is fit for the job, promotes the brand image through the incorporation of corporate colours and often the discreet use of a company logo. Depending on the size of the company or corporation and obviously the related budget spend available to buyers, responsibility for the purchase of corporate uniform could be that of an office manager in a smaller business to the head of marketing or even human resources in bigger establishments.

Certainly it is commendable that any or all employees who do not have to wear workwear for carrying out their daily duties for a business can be made to feel as empowered as the company director by being able to don executive threads that identify them as an equal, able to communicate at all levels within a company confident in their image and appearance that corporate uniforms can confer upon the wearer. That is, of course, if the corporate clothing policy runs throughout the different levels of the company. Too often the ‘masses’ are expected to wear corporate ‘uniforms’ while those in the upper rungs of management are allowed to wear what they like as long as it conforms to the dress code of the company.

Quite often a lack of corporate clothing identifies the wearer as having a senior position merely because their salary permits them to buy expensive apparel, with designer names that still meets the dress code and colourways of the company policy. Surely this could be divisive? Why should an ‘underling’ be expected to wear a corporate uniform if they can afford to dress appropriately and within the guidelines of the dress code laid down by the company? It’s a bit like in hospitals where the doctors have a title and wear white coats – a ‘uniform’, whereas consultants are referred to as Mr/Mrs/Ms and wear ‘civilian’ clothes, usually a suit or smart clothes with a jacket or blazer.

Being able to spot who works for what bank, insurance company, airline or retail optician through the corporate uniform they wear does make an impact on the public who regularly come across these people when they conduct business with them, either as clients or customers. There is a definite impression left about the smartness of the image (or not) and by association, the effectiveness and professionalism of the company whom they represent while they are in front of you in the queue at the ATM, the bus stop, the delicatessen or the coffee shop even though they are off duty.

As with all fashion, including corporate clothing, there is the good, the bad and the ugly. Most companies would like to think that they fall into the ‘good’ category but sometimes their uniforms become dated, out of fashion and ridiculous. Details like soft pussycat bows on blouses, trousers that no longer have the current waistline or leg cut, unless they are classic designs, can look ridiculous. So too can some of the headwear that is obligatory wear for certain airlines. These become victims of the ‘bad ‘and the ‘ugly’ and unfortunately are remembered by the public as such, making them question other aspects of the company behind the hideous clothing and the unfortunate worker who has to wear it.



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