Workwear has three functions, though many companies and employers only ever focus on two of them. Primarily, it is designed to facilitate the performance of a particular job, task or role – so trousers with reinforced knees for carpet fitting, hi visibility jackets for people who work in dimly lit places and waterproof clothing for people who work in wet places. Secondarily, it is designed to identify the person wearing the workwear uniform as an employee of your company.

Thirdly – this is the bit people often miss – workwear is capable of directing public perception of your business. Effectively, the clothes your workers wear while they are performing the job you have hired them to do are advertising hoardings and visual proof of your dedication and competence.

Sound a bit far-fetched? Let’s try a little thought experiment. Think about a TV installation team, turning up at your house. You have ordered the installation for a specific time and you have left special instructions about access and where you want your cabling to be routed.
The team turns up wearing non branded workwear, which has clearly seen better days. How do you feel about them, as representatives of the national TV service provider you have booked to install a system?

Branding your workwear is imperative for instilling customer confidence. We have been brought up in a world where brands battle for our custom. We have learned to associate branding with quality and non-branded items with suspect quality. So when we see workers turning up at our home, or working in the street, without a recognisable logo on their workwear, we are automatically suspicious of their credentials.

Whether or not that’s a good way for us to live is beside the point. The fact is, your customer (whether that customer is a private individual in his or her own home, or a community for which you are doing road work) expects to see a certain level of branding.

If your workers are doing a good job (and one would sincerely hope that they are) then your workwear also becomes an advertising space for picking up future business. If anyone sees an attractive bit of landscape gardening in progress, and is thinking of having his or her garden done too, then that person will naturally want to know how to get in touch with the company he or she saw working. As well as branding your vehicles with a web address and contact detail, be sure you have them printed on your workwear. It doesn’t cost much and it can be some of the best advertising you ever do.

From branded shirts for bar staff to branded protective and safety gear for outside workers, the workwear you dress your workforce in says a lot more about your company than you might think. Smart appearance, good quality items and visible branding will always create the right impression.

Sydney Workwear Supplier!

SK Promotional Products are a Sydney supplier of workwear for men, workwear for women, safety wear, and high visibility wear as well as custom branded corporate work wear. If you are planning to buy workwear but don’t know where to find them, try checking out our workwear products and order your corporate workwear online.

Workwear: Sydney Corporate Workwear, Mens workwear, Womens workwear and Promotional Clothing by SK Promotional Products, Sydney. Supplier of: Workwear, safety wear, custom printed Workwear, Workwear printed with business logo branding, custom Workwear for events, Workwear for business promotions. Unique promotional products for your business. Located in Sydney, Australia.

Promotional Products: we welcome all orders for our promotional products, corporate gifts, corporate uniforms and workwear in Australia. Order promotional products online from our unique promotional items including: corporate merchandise, corporate uniforms, promotional clothing, promotional giveaways, Workwear, stubby holders, promotional pens, promotional bags, stress ball, promotional caps, promotional hats, promotional keyrings, promotional usb flash drives, promotional golf umbrellas, promotional mugs, promotional glasses, promotional bottles, conference materials, catalogue programs and other custom promotional items and unique promotional ideas for your business. Supplied by SK Corporate Marketing Sydney, Australia.

By John Taylor