Artwork, Decoration & Printing Guide
How promotional products use embroidery
Embroidery is the process of using industrial embroidery machines to apply logo’s and designs that have been digitised. Embroidery can only be done on apparel and fabric based items like sports bags / laptop sleeves, satchels, caps, bucket hats etc.
Benefits of Embroidery
- Embroidery cost is based on stitch count not colours, so a multicoloured design costs the same a 1 colour design
- Once the original digitising / set up fee is paid and the design is set up there are no repeat set up costs.
- Small orders are not as costly as small orders using other methods
- You can create a 3D effect
- Embroidery will in most cases exceed the life of the product it is applied to
Things to note
Complex designs may sometimes need to be simplified for embroidery purposes. Large designs – for example – a large back design on a t-shirt, are very costly due to the fact that the embroidery is charged out base on stitch count and also this can be very uncomfortable for the wearer. Embroidery cannot be done over seams ( except on some caps ) and the product needs to fit into a hoop
Artwork required for EMBROIDERY: A clear image of the product – any file format as long as it is a high resolution image.
Laser Engraving Process
Laser engraving is a process of using a highly focused laser to impart a logo or image into a product. There are three main methods, each used in accordance with the product type to achieve the optimal outcome.
ENGRAVING: Is the process of etching into a solid material creating a depth and contrast with the surface, such as engraving a metal alloy key ring.
TEMPERING: Is the process of utilising more intense heat rather then etching depth to create a darker contrasting mark, such as engraving stainless steel pens.
Ablation: Is the process of removing a surface layer to expose a base metal underneath.
Benefits of Laser Engraving a product
- Laser engraving has a higher perceived value
- Laser engraving is more subtle and stylish than other branding methods
- Laser engraving is more durable and long lasting compared to other branding methods such as pad printing
Something to note when laser engraving a product
Laser engraving is often very subtle on metal or stainless steel items. When laser engraving on these types of products you can elect to “oxidise” the laser engraved image ( in effect it “blackens” the area ) Pictures demonstrate this.
Artwork required for Laser Engraved Promotional products: Vector artwork is required – either in an EPS. or AI. file format. Artwork that cannot be used – JPEG / BMP / DOC / PDF
Pad Printing Process
Pad printing is a method of using a special machine with a plate that effectively “stamps” the product. Almost any non porous surface can be pad printed, various types of ink are used for different products.
Benefits of pad printing
- Pad printing can produce halftones much better than other methods
- Minimal rejects as the print can easily be removed once applied if necessary, before the ink is cured
Artwork required for PAD Printing: Vector artwork is required – either in an EPS. or AI. file format. Artwork that cannot be used – JPEG / BMP / DOC / PDF
Screen Printing Process
Screen printing is the oldest method of printing. Ink is applied to a porous silk screen and passes through a stencil or template to leave an impression. Normally used when printing on fabric and banners and when printing on board that is too thick to pass through a standard litho print press. It can also be used on larger products like compendiums, umbrella’s and bags.
Things to note when choosing to screen print a promotional product
- Dark coloured items require a base colour print as well as the print to achieve a vibrant solid colour – there is additional cost for the base coat.
- Multi-coloured prints with complex registration need to be viewed prior to quoting or acceptance of an order.
- We can produce halftones with screen printing depending on the design
- We cannot print to the edge of a garment, we are limited by the size of the largest screens and also seams / zippers / pockets etc. We must have a flat surface to lay the screen on. Garments cannot be printed across a seam.
Artwork required for SCREEN PRINTED promotional products Vector artwork is required – either in an EPS or AI file format. The following file types cannot be used for screen printing: JPEG / BMP / DOC / PDF
Embroider your logo on fabric items like shirts and caps. You can embroider as many colours as you like without increasing cost. Please note that there is a one-off fee for digitising your logo. Large embroidery areas may increase costs.
Is used for smaller items like pens, stress balls and keyrings. A good method to use if you have a simple one or two colour logo. Please note that print can scratch off over time on metal objects.
Is used for small metal items like pens and keyrings. Engraving is the best method to use if you want your brand to last the life of the product.
Mostly used on t-shirts and bags. Please note that if you have gradients and multiple colours in your logo you are best to chose a full colour transfer.
Full colour transfer
Applied to fabric items like t-shirts and bags. Great if you have multiple colours in your logo or you want to print a full colour image.
Blind emboss or gold/silver foil emboss on leather products like compendiums and wallets. Increases the perceived value of a product dramatically. Please note that as block charges are dear, high quantities will lower unit cost.