Promotional Drinkware Has an Essential Function and Appeals to a Universal Demographic
When you first set out to develop your branding campaign, you know for sure that you want promotional items to be a part of it. As a business owner or marketing director, you probably know at this point how effective the use of promotional products are for building a brand and growing a client base. But which items are the right ones to choose? Herein lies one of the fundamental issues of creating a successful promotional strategy.
Promotional Drinkware – Form and Function
To combat this problem, all you have to do is break down your choice in promotional items to the lowest common denominator. This means finding the products which provide the most essential function, and which appeal to a universal demographic. You will find that promotional drinkware is ideal for fulfilling this two-part criterion.
As you browse through selections of promotional drinkware, you will notice that there are many different subcategories to choose from. While these different choices are appropriate in different instances, they all fulfill the same basic function: to provide recipients with a convenient and dependable container to drink their beverages from.
Promotional Drinkware is easy to print
Everyone in the world has to drink water and other fluids on a regular basis. This is where the universal appeal comes into play. If you can provide your clients with the right selection of promotional bottles and imprinted drinkware, then you can expect them to work your brand into their daily life. Let’s take a look at some of the different types of personalized promotional drinkware which you can incorporate into your branding strategy in order to make the decision of which will work best for you.
Custom Water Bottles
First up are custom water bottles, which is one of the most popular and useful selections of drinkware on the promotional market. Available in all different shapes, colors, and sizes, you can be sure that distributing these bottles will get you positive results. Simply put, people need to drink water. So it does not really matter what industry you are in or which promotional venue you are attempting to hand these bottles out in. All it really takes is choosing one which is visually appealing and large enough to hold water reserves.
Imprint Your company Logo
Then, have the logo of your company imprinted on the body and you’re ready to go. If you do want to get a bit more specific on the locations in which these promotional sport bottles work best, then consider any area where there are people who are actively participating in athletics. These people will tend to get dehydrated quicker, hence the need for a printed water bottle by their side. Some of these venues include parks, ballgames, races, picnics, or the beach.
Customised Stainless Steel Water Bottles
If you want to take things a step further in the category of water bottles, then try some customized stainless steel water bottles. This type of promotional bottle is becoming increasingly popular because of one defining characteristic: durability. It is well-known at this point that stainless steel is one of the most enduring materials on the planet, so why show people how resilient your brand is as well? You can do this by giving these logo aluminum sport bottles out to both new and existing clients. Most of these promotional bottles will have an open circle top where the recipient can include a carabineer attachment. This allows the recipient to hook the water bottle onto their backpack or belt, which makes it exceedingly well-liked by hikers.
If you are more interested in providing your clients with the right promotional drinkware for enjoying coffee or tea, then promotional mugs are the definite choice. Since the mug is the preferred conduit from which to consume hot beverages, companies have become well aware of their branding potential. Just think – if you get the right custom promotional mugs into the hands of your clients, they instantly become a stationery branding device on a desk or table.
These promotional mugs are used both at home and work, taken into business meetings and interviews, and are sipped from while in conversation. There is no telling how many people will see your company name on the face of these logo mugs, and that means exponential advertising capabilities. Plus, the mugs come in all types of nifty and modern designs which will instantly get the attention of your customers.
There are plenty of other selections of promotional bottles and drinkware which can help you get the word out about your brand. Each subcategory has a defining characteristic which will make it appeal in its own way to recipients. However, the common denominator will always be the same: the fulfillment of a basic need of every single one of your customers.
By Daniel Namm