For people considering bags for their next advertising campaign there is one type which is often overlooked and that is the promotional cooler bag. These bags have the ability to keep food and drink fresh for prolonged periods of time by maintaining a low temperature. The usefulness of these bags coupled with the fact that they are less likely to be used as promotional gifts by your rivals makes them a smart choice to give you an edge in this very competitive world.
Promotional Cooler bags are used for picnics, camping and sports events, some people even keep one in their vehicle for refreshment breaks while travelling. The bags work because they are manufactured from material which acts as a thermal insulator and some have space in the lid for an ice pack to further keep temperatures down. In addition to keeping things cold there are thermal bags that are made to keep things hot as in the pizza delivery trade.
As a tool for carrying your branding they offer a very large printing area for your logo and advertising slogan and the variety of shapes and sizes make them even more flexible. They will be seen at various outdoor events and be associated with the provision of sustenance and refreshment which will create a positive response to your branding. They are available in a variety of colours and it should not be difficult to find one that matches or compliments your house colours.
Whenever choosing promotional products to represent your organisation you should choose the best quality that your budget will allow and the same is true of cooler bags. The higher the quality of your chosen cooler bag the greater the impact will be and since higher quality bags will last longer your corporate branding will remain in the public eye over a prolonged period.
A cooler bag will be valued by your target audience for its uniqueness and usefulness and is likely to be retained for longer than other more conventional bags that are given by your competitors.
Cooler bags along with a wide variety of other promotional bags are available from reputable internet based suppliers who will be pleased to offer their professional advice to help with your choice. The majority of cooler bags offered by these suppliers are manufactured from high quality materials and represent excellent value for money but if you are unsure they will supply samples for your consideration.
By James Gillbert