A good way to put your name in lights so to speak is to have someone carry a banner around. Since we have left the Middle Ages all you have to do is give out some promotional products. Your company name splashed across someones chest, on a shirt, or stuck on their forehead, on a hat, works like a beacon. People either wear or use the stuff because everyone loves freebies. Then other people see it.

The thing you have to remember is the item you give to people must be useful. I don't know if you have seen tiny toy footballs and mini Frisbees with a company name on it. You won't see fellas tossing one at the park. Not at the beach either. You really only see these if you get one and then when you toss it out. Really some of that giveaway stuff goes straight into the kids toy chest or worse into the dogs toy basket, to get chewed into oblivion. A gift with some use is the key. An umbrella will get used and treasured!

To maximize the benefit your company receives from gift giving, you need to find gifts that will be used frequently by the recipient, will feature your name and logo prominently, and make you stand out in the crowd. Moreover, if the gift you give can be used publicly, then everyone the recipient comes into contact with while using your gift also sees your company name and logo, increasing the gift's marketing potential.

A promotional umbrella makes a great gift because it is a useful item, has a large surface area for printing your company logo, and will be used publicly. And unlike a t-shirt or calendar, an umbrella is an unusual gift that your clients and partners are unlikely to have already received from one of your competitors.

The thing about umbrellas is the variety. Before you even think about how they look you have to decide on other things. There are all sorts of styles and sizes. Do you want to provide something that can be folded and fit in a briefcase or purse? Would a large golf style umbrella be the best bet. If you are dealing with commuter's then compact is the way to go. They will stay tucked away until needed and then your company shines.