A new way to freshen up your
business is show some fabulous new art. You can get some advertising and new people coming into your place if you start up a regular art opening and showing. If you have no idea how to make this happen then sit back and it will be spelled out for you. It is good for artists as well as you and your business. It will work for you like an open house because your business will be on display as well.
The first requirements for this type of
promotion is space. You have to have room to hang things up. Also you need to have the type of business that people walk through on a regular basis. This is a truly natural idea for hospitality type company's. For a coffee shop, club, restaurant, or even a movie theater this would work well. You need to serve refreshments and you already have everything you need in these places.
To get artists you can ask around and call the local colleges. They may get very excited that you have a space that you are willing to show art. In the local paper you can put community interest ads in for free sometimes. You may get all you need by word of mouth. The best way to get an idea of the art is to have them send images and sizes online. You need to know both because you may not have room for a 40 ft painting even though the picture looks great.
Don't forget to take care of all your paperwork. there could be trouble if a fire breaks out or you get robbed so create a document that releases you from responsibility for such events. It is something that will stop you from being sued if anything weird happens. You need everything in writing also because you have deadlines and you will want to have your dates planned out well ahead of time. You need for the artist to agree to the schedule, because you will create fliers with dates and times to advertise the show. Don't neglect to self-promote with
promotional items.
The day your show happens you will have a bunch of new people in your place. You want to have something to give them that bears your logo. Any useful promotional item will do. You will want to do these things at least monthly. After the opening you keep the artwork up until the next show. That way you always have something fresh for people to see.