By: Pauline Wright
The industry of promotional products has been increasing and getting popular day by day. The evolution of using promotional products as the way to advertise business has been extensively resorted by companies, instead of using traditional method which is getting the service of the advertisers. Since the promotional products can be used for a long period, a company does not require spending more on paying for the publicity of the company. All the company needs to do is find unique and interesting promotional products and at the same time consider the quality of the promotional products.
Normally, if a company needs to use the service of commercial advertisers in order to advertise the names of the company, the company will be charged according to how long the service needs to be used. However, if a company chooses to use promotional products, the company will not be charged with any further payment. The company's name and logo will continuously be shown by the public, for the items of promotional products are useful. According to a research, seventy-one percent public including a few business people claimed that twelve months back, they have received promotional products. Only 33.7 % of the person still keeps the promotional products.
The percentage of the respondents who can still remember the name of the advertiser of the promotional products is 76.1 %. While 53.3 % of the people from the same group claimed that they can remember the name of the advertiser which has been encountered through their reading. Upon receiving promotional products, fifty-two percent people claimed that they have more favourable perception towards the advertiser. 75.4 % people claimed that they still keep promotional products since they are useful. 20.2 % felt that the items are attractive. 1 % percent claimed that they keep the promotional products for information, while 3.3 % of them had given other respective reasons.
