You can advertise your business well enough for may people to notice by using promotional merchandise. If you were thinking of doing something unusual it is a good way to go about it. The issue with advertising being so expensive will not influence you here because it doesn't cost too much at all to get noticed in this way.

If you are a creative sort, then start thinking of different and unique ways to distribute promotional products throughout the community that will create a buzz and help draw attention to your business. The purpose of promotional advertising is that it will create a long lasting impact in your business so when coupled with a successful marketing campaign these products can work twice as well.

You have certainly seen places that have people out front walking around in funny costumes. Some stores use those gigantic blow up creatures to make people look at what is up. If you want to do something similar you might be able to get some ideas from a nearby party store.

When you are dreaming up what type of character that you think will work for promoting your business, think of something that makes sense. It is good for it to match the season or to go with what you sell. You could have a Grinch costume for winter or even a zombie around Halloween. For a specialty sweet store cookie monster would be fun.

You don't have to do some crazy wild promotion, but getting things jazzed up would be really fun and grab a lot of attention. You can do something that either makes sense with your business or do something that goes with the times. You could have a small haunted house built up and have the gang from the wizard of OZ hang out to give away some candy and promotional prizes. You could always have Santa and some elves handing out some promotional mugs with cocoa.