Adding promotional gifts into your marketing campaign will enhance the chances of your brand being noticed and remembered, but you need to make sure you follow the golden rule of aiming them directly at your target audience.

Instead of opting for generic 'one item suits all' gifts like pens and keyrings, choose things that will be specifically appreciated by the recipient.

When aiming your campaign at men in particular, there are a whole host of promotional gifts to choose from that are specifically tailored to the common interests of the male of the species.

Gifts for sports enthusiasts can easily be tied in with any marketing theme and are perfect to leave as memorable gifts with customers after corporate events like golf tournaments and race days. The spectrum of choice includes a range of golf-related products, model racing cars, sports bags, stopwatches, water bottles and calendars.

Most men have an interest in cars and there is a good selection of motoring related gifts to choose from, like car care kits, keyrings, air fresheners and tax disc holders. For added campaign impact you could also tie them in with major events like the last Grand Prix of the season.

Gift DIY-loving men with a branded toolkit or tape measure and tie it in with a bank holiday giveaway drive. Bank holidays spell home improvements so a shopping centre or retail park promotional gift giveaway will really boost your brand promotion .

Giveaways for men: cars, sport and tools are just a few of the many targeted gifts available. Follow the golden rule of aiming your gift directly at your target audience and make sure you choose a real man reward for those male gift recipients!