If you talk to experienced marketers, they will tell you that the key to get your marketing dollars to work harder is to invest in marketing activities that offer high ROI. For every marketing effort, there must be a key performance indicator (KPI), so that marketers can know how good their marketing effort is.

One of the best marketing activities that offer good ROI is corporate gift giving program. You do not need to allocate a lot of budget to corporate gifts. In fact, with a little bit of investment, you can catch the attention of your prospects and keep your company in the forefront of their minds. Corporate gift giving is the best way to create brand loyalty and turn prospects into actual customers.

Of course, a corporate gift giving program without quality products or services will definitely be a failure. But by making corporate gift giving part of your overall marketing program, you are showing your prospects and existing clients that you have their interests in mind. Now let me share with you 5 gift giving programs that will help grow your company.

1.Market your business with classic and stylish gifts. By doing this, you will capture your prospects' attention and make them remember your product or service. A stylish and unique gift will arouse interest and spark curiosity about your product or service.

2.Give away gifts at trade shows. Trade shows is the place for your company to shine. Set up a booth at a trade show and market your company with corporate gifts and brochures. Offer some takeaways that your new contacts will take home and keep. Some examples are: pens, mugs, mouse pads, notebooks, USB drives, and files. Also, remember to get your salespersons down to speak to any potential clients at the trade show.

3.Offer holiday gifts. Send gifts during festive periods like Christmas and New Year. Your prospects and existing clients will appreciate your holiday gifts as those are not perceived as promotional gifts.

4.Offer thank you gifts. Sometimes, a thank you gift is what separates a sale and a lost deal. Follow up on a sales appointment with a thank you gift to thank your prospect for his or her time. You can also send thank you gifts after a big sale or renewal.

5.Recognize your employees with corporate gifts. Employees are assets to your business. You need to find ways to keep them motivated and appreciated, so that they will work harder for your company. One way is to recognize the effort of your best employees with gifts. Set up a mini ceremony to present the gifts to your employees and say a few words to recognize their efforts.