A pen printed with your company information is as standard as a business card or company stationary. It is traditional to have company pens to hand out. You have the option of putting a few lines or just one logo on the side. Pens are one of the cheapest ways to advertise. If you buy a big order then the cost for the individual pen goes down.

Everyone needs pens, always. When the opportunity presents itself, people always take it. Why not grab a pen at the doctors or the florist. And then when it is inevitably dropped somewhere, another person will probably pick it up and use it. This is a textbook example of a multiple person advertising plan. Who knows how many people are actually reached in this method. It is really impossible to tell.

There are so many types of pens available. Expensive designer versions, and the kind that have games actually built into them. There are pens that retract and click in and out. Plastic, wood or metal are a few of the things used to create a pen. They even use recycled stuff to build pens.

There are specialty printed pens that are combined with laser pointers

, key rings, and clocks. Pens can be made for hanging on necklaces, as well as key chains. Some have refillable ink cartridges.

Its hard to imagine an older form of promotional merchandise than pens and pencils imprinted with company information. If you look hard there is evidence of these being used for longer than a century in the US. They don't cost much and you need them anyway just to run a business. It really is a positive advertising idea.