The current trend today is having a theme for almost anything. Parties may be conceptualized on a Hawaiian or 1970s theme. Seminars could also be on a certain theme such as a gender sensitivity issue. Even houses are decorated revolving on a theme like Mediterranean or American Colonial style.

So why not incorporate this trend into your promotional gift giving endeavour? Themed promotional items can include several items in a package. This way, your message becomes clearer and conveyed in a fun manner to the customer. With a theme, you project a solid message, making your promotion more memorable to the customer.

Some themes would include the ushering of a new season. Summer promotional baskets are becoming very popular nowadays. You could place in a little basket a few items like a pair of sunglasses, a towel and sunblock lotion. These items would evoke the image of the beach to your customers. This is especially effective if your company specializes in summer related merchandise such as swimwear or surfing equipments.

You could also try to target the issue of stress in the workplace by putting together a stress busting package. Some promotional items that you could mix are aromatherapy candles, stress balls and soothing tea bags. These are items that they can use in their office or at home. You can easily remind them as well of your companys ideals of promoting a healthy and stress-free life.
And speaking of health, why not put together a fitness pack for your health buff customers. You could place an inexpensive frisbee, some protein shake mixes and a water tumbler in this package. This will be welcomed with open arms by your health conscious market. If your companys business is the manufacturing or distribution of fitness equipment, then this could be the perfect promotional item to give away.

However, if your clientele are more high end, why dont you put together a luxury basket complete with a terry cloth robe (may sound expensive but theyre not), a bottle of red wine and some fruit or chocolate. This will immediately spell decadence and luxury. You can actually get these items at fairly reasonable prices but they can be a bit pricey compared to the staple giveaway. However, since you will be keeping these important clients in your rooster, you still would be profiting in the end.