The Problem with Four Colour Process Designs

Historically four colour process designs with tints and shades have caused problems for marketing departments and promotional product suppliers alike. In the past there were few items that could be successfully branded with such a complicated design. The simplification of the design to a single colour print version was generally not desired and if it had to be produced as a single colour, it generally reduced the visual impact of the promotional product.

One other consideration previously has been the origination costs on four colour printing. Generally these were considerably higher than standard screen printing and this was a bug bear. If screens were charged per colour, this can increase the overall cost of the item by at least 100 if not more. With modern printing methods such as transfer printing and dye sublimation printing, if there are origination costs then they are much cheaper than previously and more in line with screen printing origination costs.

The Current Options on Four Colour Process Products

There is now a fabulous selection of promotional products, promotional awards and promotional clothing that can have the most complicated four colour printing on. There has been a great deal of investment by the industrys factories to ensure that the print quality is of the highest standard. Dye sublimation printing is available on a range of promotional products which is a print method that involves transferring the print onto the product via a heat application process.

Top Selling Promotional Items to consider if you have a four colour process design

With the improvements in the printing methods many more items can be printed with bright and colourful four colour process designs. The most popular would be promotional pens and promotional mugs which are two of the industrys best selling merchandise items, but promotional clothing and promotional bags can both be personalised with a four colour process transfer. USB sticks can now be printed with these detailed designs and staying with the technology market, a range of Skins for your mobile phones, laptops and gaming consoles are now available. What are skins?? Essentially skins are like stickers but so much more (and better!).They are made of top quality adhesive vinyl material made by those clever people at 3M (who make post it notes) which stick on easily to your device. Each skin is cut to fit the exact contours of the specific device so they look like they're part of it. They also peel off easily without leaving any mess behind. We have skins for a whole range of popular devices. These skins are produced on 3M Controltac Plus graphic film which is a 100 micron white vinyl material with 'Comply Performance' adhesive. So what does that all mean? Well, Controltac films have a pressure activated adhesive which allows you to position and reposition the skin on your device when applied with light hand pressure. Then when you are ready to fix the skin in place, applying firm pressure bonds the adhesive to the device. Comply Performance Technology

adds a unique characteristic to the film adhesive that enables you to apply it faster with very few air bubbles. These films have a network of microstructure air channels in the adhesive. The channels allow air to escape laterally beneath the film. An air bubble trapped beneath the film can be rubbed out easily. If you would like to see a skin, please visit: http://www.arcadiaonline.co.uk/product-details.php?proid=4615

Dye Sublimation Printed Products

Many fabric based promotional gifts can be printed via the dye sublimation method. This includes promotional lanyards, promotional umbrellas as well as custom made promotional clothing. By using these print methods, you can ensure that your product creates an excellent impact, delivers your promotional or marketing message and increases the life span of the item.

The Benefits of Four Colour Process Printing

The ability to print four-colour process imagery onto promotional products is a great bonus if you are planning to use the products in conjunction with a printed advertising campaign. The products could also be printed with the same design on packaging for a new retail based food brand or product. The range of materials that this style of print can be printed onto includes metals, ceramics, cloth, plastics and Polypropylene.

So, to conclude: be adventurous! Be bold! Be loud and be proud or your logo, design or imagery! Think carefully about which promotional product can best support your marketing campaign and carry your design.