If you think your business can't afford promotional products, here are the latest statistics that you might find interesting...........
71% of business travellers surveyed at international airports had received a promotional product in the last year.
33% had the product on them.
55% had kept the item for more than one year
75% had kept the product because it was useful
76% could recall the advertisiers name on the product in the last 12 months-
BY comparison 80% of participants had read a newspaper or magazine in the
past week but only 53.5% could recall the name of a single advertisier.
