Conference Gifts That Deliver Your Message
Trade shows, conventions and conferences are very different animals, so it only makes sense that choosing promotional conference gifts should highlight different priorities than choosing trade show gifts. With that in mind, how do you choose perfect conference materials?
Trade shows, conventions and conferences are very different animals, so it only makes sense that choosing promotional conference materials and gifts should highlight different priorities than choosing trade show gifts. Think about the purpose of a conference – to share information, network with other providers in the business that you share and learn about advances and research in your field. That differs greatly from the purpose of a trade show, where the purpose is to introduce products to the marketplace and network with suppliers and buyers, or a convention, where the purpose is often recognition and awards which may be combined with education and/or networking and entertainment. With that in mind, how do you choose conference materials and gifts for attendees that will promote your product or business while being useful at the event?
The key factor in any promotional giveaway is functionality. This is as true with direct mail promotional gifts as it is with conference materials and gifts. The difference is in the functions that should be considered. Here are some guidelines from experts in promotional development to help you choose useful and effective conference gifts for your next conference.
Organising Your Information
One of the primary reasons that most people attend conferences is to gather information, so conference materials that make that easier to do are highly appreciated and likely to be used during the conference and long after. Conference folders that include a pad, pen and firm writing surface are invaluable to audience members who will be taking notes and names. You’ll find these in a wide range of prices and qualities, some with additional useful features like business card wallets, storage pockets and even calculators. Even a small jotter pad can come in handy, and pens imprinted with your logo are sure to be useful.
Spill proofing Your Drinks
Travel mugs and water bottles are another great conference giveaway, especially if you give them away filled at the start of a workshop or lecture. You’ll be catering to the basic need for something to sip on, and offering them a gift that will be useful throughout the conference and after. And usefulness is the key to continued exposure for your logo and brand.
Carrying It with You
Tote bags and carrier bags are another excellent conference gift idea. They can be handed out or picked up at the start of the day, filled with all the necessary conference materials, and used to hold onto all the materials and notes that your attendees gather throughout the course of the day. Even if you’re a participant in the conference and not an organizer, carrier bags can make a thoughtful, useful takeaway gift from your lectures or presentations.
Put It on Your Back
Wearable conference gifts are always a big hit. For most people who attend industry conferences, their professional affiliation is a part of who they are. A conference t-shirt, cap or rugby shirt is a welcome conference gift. Other useful wearable conference gifts include badges and lanyards that identify attendees and encourage them to interact with each other.
By: Gareth Parkin