Promotional bags are growing in popularity and importance because they are cost-efficient and practical items for exhibiting any brand. And, as the green movement gains visibility and environmental consciousness increases, the category of reusable grocery totes in particular offers many opportunities for customizing Eco-friendly items with large-scale appeal. In addition to the fact that they are reusable, benefits of utilizing promotional bags includes the fact that they are durable, functional, easy to customise in a variety of colours and materials, and can be used as giveaways at many events, including fundraisers and industry trade shows. By reading this article, you will learn more about the benefits of using promotional bags as a way to increase visibility for your company and how to effectively incorporate them into your next marketing campaign.
Promotional Bags to Increase Corporate Social Responsibility
Since recycling became commonplace in the mid-twentieth century, businesses have become increasingly responsible for the impact that their practices have on the environment. As the cost of energy rises and landfills grow full with waste that is unable to be recycled, now is the perfect time to show that your business participates in environmentally friendly and ethical business practices. One way to do this is to distribute reusable grocery totes imprinted with your company name and logo. These bags are great for grocery shopping and other errands, and will be appreciated by recipients of all ages. Giving promotional bags to clients will encourage them to think of you whenever they go to the store and employees will feel at ease knowing that their work is not having a negative impact on the environment. And, best of all, you can order a lot of reusable grocery totes for a large global impact without blowing your marketing budget.
Promotional Bags as Cost-Effective Advertising
Many people often think that green, organic products are more expensive than generic items, but in fact promotional bags are low-cost objects, especially when you take into consideration the amount of exposure they will garner for your brand. Reusable bags have become the latest trend, which means that recipients will carry them wherever they go and you will gain great promotional mileage. One way to ensure that promotional bags are as effective as possible is to customise them to fit your corporate style. Promotional bags come in a variety of colour and size options, and range from simple one-compartment totes to more complex bags with reinforced shoulder straps or multiple pockets. Another way to guarantee efficiency and control the price of promotional bags is by selecting a material that is appropriate for your industry and promotional purpose. There are many materials to choose from, including standard non-woven totes, those that are collapsible and even water resistant bags that are ideal for brokers in the real estate industry who may be outside a lot while showing houses.
Choosing Promotional Bags that are right for you
Since there are so many different types of promotional bags and ways in which they can be customised, you might be wondering how to determine which variety is right for you. The two biggest factors in making this decision is the type of industry that you work in and the promotional purpose that you have in mind. For example, promotional bags with reinforced bottoms are great for the education industry because they can hold more weight and therefore students can use them to carry books. And, because they have ample space for imprinting a company name and logo, these bags will provide exposure for your company when students walk across campus and bring them to class. Another way to gain exposure is to customise bags for fundraisers and trade show giveaways. Classic one-sized personalised promotional bags are affordable enough to be mass giveaways and will attract people to your booth at industry trade shows, while compartmentalised totes are ideal ways for non-profit associations to thank donors. And of course, when selecting promotional bags for your company, personal preference is key too. You want to give away a product that you like, since recipients will carry the bags and you (along with potential customers) will see them a lot.
No matter what industry you are in, promotional bags offer many advantages and can be customised as part of your next marketing campaign.
by Sarah Fell