Promotional water bottles are used by companies to promote their products in a more unique and varied manner. Using promotional products like branded pens and key chains have become out-dated. Many choices and competitive factors are taken into consideration while planning new marketing strategies. These factors have made these a popular and feasible marketing alternative where both quality and style are maintained while promoting the product. As these are used in our daily lives, these items play a major role in positioning the product in the competitive market. We can imprint company names, logos and slogans onto these promotional bottles and giving these bottles free of cost will automatically create a positive impact on the minds of the users.
The various ways that we can use these water bottles to promote a company’s product or services are:
Segmentation targeting positioning (STP)
Promotional water bottles are considered a unique marketing strategy to position a product among different classes of people. This can be done using the marketing rule Segmentation targeting positioning (STP). Segmentation is the process of dividing the total market into distinct groups according to the needs of the customers. After realising the customer needs, it’s easy to target all the different classes of people. Positioning is the process of creating a clear image or identity about the product in the minds of targeted customers. Here they can be easily targeted to children, college students, professionals, etc. in varied ways.
Promotional water bottles can be used to create a better brand awareness among the prospective as well as existing customers. This can be done with the help of logos, labels and slogans and thereby projecting the company’s image among the bottle users. These logos and labels should detail the company’s message. This will make a long lasting impression in the minds of people and when they go for their next purchase, this image will definitely prove its effect.
Deciding the right location to utilise these promotional bottles is an important factor while planning the marketing strategy. Trade shows, sports events and shopping malls are the best places where you can effectively use these water bottles. In different locations, these bottles are used in different perspectives. In sports events, imprinted sports bottles are used as a symbol of a healthy lifestyle while in shopping malls, these bottles could be given as a gift item with every special purchase. Also these can be used to promote the services of various schools, colleges, universities, clubs, etc. During planned outdoor activities, logo imprinted water bottles could be given as a promotional gift to the winners.
Attractiveness & Usability
While choosing promotional water bottles, companies use a variety of colours, shapes and sizes to attract the end users. This attractiveness matters a lot while using these items in campaigns or exhibitions where many companies participate. Also ordering these bottles in huge quantities will benefit the company with cheaper price options. Depending upon the price and usability, these promotional water bottles can be categorised into three types.
These aluminium promotional bottles are lightweight and are suitable for events like sports, bike race, other physical activities and these are available in different colours and sizes.
Clear plastic bottles
These are made of clear polycarbonate materials and are available in very attractive colours, shapes and sizes. Due to its attractiveness, these are the most commonly used ones for promotional activities by different companies with their imprinted logos and labels.
Biodegradable plastic bottles
These bottles are also known as BPA free water bottles. Those who promote ecological awareness along with their brand image can definitely use these types of bottles. These have the capacity to breakdown into the soil within five years.
These above factors affirm promotional bottles as the best and suitable one to promote your company’s product in the competitive market. Companies should avail these bottles based on the event or campaign that has to be conducted. Many online options are there to avail the best and cheapest bottles in order to advertise your company’s promotional activities.
by Tracy Markham